Some software or apps are beyond the depths of our pockets. Based on Porter’s Five Forces, we can use them as a Strategic Analysis tool—substitute products.
| Purpose | Software / App | Remarks |
| Image / Video Conversion Tool | Format Factory | Can convert audio, documents, DVD to other formats |
| Screen / Video Screen capture | ScreenHunter 7.0 | Paid / Free version – Link |
| Screen Capture (Windows) | [Win] + [Shift] + [S] | FOC – Comes with Windows |
| Image software | GIMP | FOC, As good as Photoshop |
| Download Youtube | 4KDownloader | Link – other downloading apps |
| Video | OpenShot | Link |
| Audio | Audacity | Link – Audio recording & editing |
| Image, Video, etc | Canva | Link |
Paid but recommended
| Purpose | Software / App | Remarks |
| Video Editing | Wondershare Filmora 14 | Easy to use, Professional features, AI-assisted generation. All my videos are edited using it. |
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